Search Engine Optimization (S.E.O.)
According to WikiPedia, search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
At Head Start Biz Solutions, our belief is that if you want to rank higher on Google, you should follow the Google Webmaster Guidelines. They make it very clear on the steps to take and the pitfalls to avoid. Search engine optimization is something that takes time and energy but creates a long term reward. When you take the right steps, as new algorithms come out, you improve your rankings. Search engines like Google are looking to stop individuals who use corrupt practices, not harm those that provide relevant and real content.
Here are some known facts that will help increase your website rankings:
-The website is responsive, meaning it operates efficiently on desktops, laptops, tablets, and cell phones.
-The pages have keywords added.
-The pages have meta descriptions.
-Alt text is added to the images on the pages.
-URL and keyword match.
-A schema is added to the page.
-The length of the text on the page.
-The website contains web 2.0 properties and is not static. (If you have 2 websites that are the same on all features, and one posted a blog 1 month ago, while the other hasn’t put any new information on their website in 5 years, which one do you think Google will find more relevant today?)
There are many other factors and we help you address the known on your website while also making you aware of factors outside of your own website that contribute to the overall success. Some keywords are a lot more competitive than others, so it is important to do keyword research and finding obtainable longer tailed keywords initially. The idea is to rank as quickly as possible on the front page so that you can obtain the existing flow of traffic.
This is not an approach that will generate immediate results and is geared towards creating long term success. We hire talented writers, researchers, and editors to come up with weekly content. We use outreach specialists to develop high quality links through guest posts and blog mentions. We improve site health and handle the entire on-page optimization process. We do what needs to be done and we have 3 options for clients to get going.
1. Our standard plan is a monthly fee of $200. This is suited perfectly for a local business. It includes 25 targeted keywords, 1 blog article per week, on-page optimization, high-quality backlinks, and leading S.E.O. software to track results and activity.
2. Our plus plan gets a little more aggressive at a fee of $400 a month. We target 50 keywords, write 2 blog articles every week, optimize the pages and posts, add more backlinks, and provide a portal to track activity.
3. Our enterprise plan is geared for those who want to rank with competitive key phrases. You need to beat out your competition, so a lot more activity is required. We bump up the targeted keywords to 100 and crunch out 4 blog articles a week. It also gets a little more technical by utilizing (ODN) for detailed optimization. More backlinks and again leading S.E.O. software. This is our most expensive plan at $700 per month.
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