Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.

Head Start Biz Solutions focuses on helping you develop customized campaigns to drive your business exclusive leads. We point you to the right tools to use. We help you structure the right campaigns. We teach you how to automate components that you can. We show you ways to reach the masses as cost effectively as possible.

There are many different approaches when it comes to marketing and advertising. The trick is finding the solution that works best for you and your business. The goal is to get the cost per lead and acquisition of a new client as low as possible. So what are these methods and how do you get what you want? Here are just a few methods:

Affiliate Build Out: 100 people are more powerful than 1. Building out an affiliate program with your business can make this concept a reality without breaking the bank. Head Start Biz Solutions can help you build out an automated platform to help increase your growth exponentially. READ MORE

Blogging: Content is proving itself to be king of the internet. The more helpful information that you provide, the higher your rankings will be with popular search engines like Google. We teach you how to keep you clients engaged and also attract new clients through the use of blogging. READ MORE

Chatbot: Imagine having an assistant that answers all the frequently asked questions for you. An assistant that can handle thousands of requests at once. An assistant that is consistent in your message so all clients are informed the same way. That assistant is here! READ MORE

Promotional Videos: A sad but true fact is that people are reading less and watching videos more. Videos are a way to engage with the every distracted audience in short order. It is important to keep your message precise and engaging. Promotional videos have now also turned into a useful resource for attracting new attention through other mediums like YouTube who make your video available to millions of people throughout the world. READ MORE

Search Engine Optimization: If you are in business, you want to be number 1, especially when it comes to someone searching for a product or service that you provide. S.E.O. tackles the complexities of what it takes to rank on Google and other popular search engines. How do you rank higher than your competition? We are happy to help. READ MORE

Social Media: Facebook, Instagram, Twitter, Pinterest, or whatever else is to come, provides a gateway to the public and an access to your products and services. In business you need to plug in with the now and current. We will be happy to show you how. READ MORE

Software: There are many tools out there that can help generate a massive amount of leads for your business. At some point you need to consider working smarter and not harder. It is possible to reach the masses at very inexpensive rates and we are happy to discuss how to use such software to your advantage. READ MORE