Lead generation is the lifeblood of any successful business. A business will sputter out and die without a consistent flow of high-quality leads that convert to sales. Increasing your leads means creating interest for your products and services, increasing brand awareness, and nurturing prospects through your marketing funnel.

A successful lead generation campaign keeps sales pipelines full of high-quality prospects 24/7. The trick to doing this is to find solutions and build strategies that work best for you and your business!

What is lead generation?

A lead is a potential customer that has actively expressed interest in your business. If you’ve ever entered your email address on a website form to acquire an e-book about on-page SEO tips and tricks, for example, then you are a lead for that digital marketing company. That company will then be able to contact you with more information bundled with further engagement and offers for more of their services!

Lead generation strategies attract prospects, convert them into leads, and ultimately snag them as a customer or client.

Building a Successful Lead Generation Campaign

Specific steps and processes will vary depending on the nature of your business, your marketing objectives, and your target audience. Here are some simple, proven lead generation strategies that you can use:

Be as specific as possible

With so many lead generation tips and tricks that promise instant results, it may be tempting to try them all at once! But all successful marketing strategies are built on a strong foundation of a well-defined, specific objective.

Lay out your goals and decide what methods you will utilize to meet those goals. You need a detailed step-by-step follow-up process before reaching out to brand new prospects, including what material you will share and when, which department will respond to which lead, as well as the business proposal for your final step.

Evaluate your campaign target

If you already have a current list of contacts, you may need to re-evaluate the probability of sales conversion. As you develop your lead generation strategy, you may want to focus on an entirely new target group for your campaign. Again, specificity is key: think through and identify your group’s potential issues and pain points that you can answer with your content.

Synchronize all content

Businesses that generate most of their leads online are up to two times more profitable than their competitors.

If you’re generating leads through email marketing, social media platforms, e-books, webinars, or all of the above, it’s important to keep your visual branding consistent. Your landing page will convert more effectively if its messaging is synced with all your marketing channels!

Punch up your lead magnets

One of the simplest ways to generate a lead is to offer valuable knowledge in exchange for a prospect’s contact information. Free e-books and unique discount offers are historically effective lead magnets that show off your business expertise and worth to help you gain potential customers.

Make sure you’re offering in-depth and comprehensive information that can’t easily be read on a regular blog post. You will gain a customer’s loyalty if you offer up high-level insight through every step of your marketing funnel.


There are a multitude of successful lead generation strategies out there; however, the most important thing to consider is what works for your business! One size doesn’t fit all, and strategies for an established business may not work for a brand new startup. It’s up to you and your team to develop a plan that will work for your specific needs, objectives, and target market.

Are you looking for a lead generation company in Virginia to help out with your engagement rates and marketing funnels? Head Start Biz Solutions offers everything you need to take your business to the next level, with services for lead generation, search engine optimization, content creation, and more. Contact us for a free assessment today!